The opportunities of social media on business

The famous Maison Sauvage café opened its doors in 2017 while Instagram started having an impact on the notoriety of the multiple restaurants, or coffee shops. Maison Sauvage is located on one of the most famous as well as the touristic street of Rue de Buci on the left bank of Paris. Before they opened to clients they had published pictures to announce the day it would open. 

Maison Sauvage has an impressive exterior decoration, which makes a difference artistically on the pictures they post compared to their competitors. At the starting point of the Instagram account, they have promoted their avocado toast as well as the colorful and very Instagram spirit plates, which people would massively share on their stories, or make some posts about. 

This splendid facade has made the clickbait of the account massively increase, especially by adding the factors that everything else is also being captured by clients, as they are original, beautiful, and chosen with a lot of taste. 

Nowadays the Maison Sauvage Instagram account has 43,8k followers and is following only 216 accounts. Before they had accomplished having a consequential amount of followers they have been posting every day, now that they acquired their community, they post three times per week. 

The benefits of the Instagram account of Maison Sauvage are huge, as it makes it possible for anyone around the world to have a look at the meals they propose. Anyone going to Maison Sauvage to eat brunch is ordering depending on what they have seen lately on social media. Maison Sauvage is one of the restaurants who has the biggest number of followers, as even if there are other restaurants with more followers, they have more restaurants, thus easier to promote. Maison Sauvage truly gets the opportunity of social media, and they acquire the benefit from it. Nowadays every restaurant is starting an Instagram account, to get more clients. Not only restaurants but all types of business.

Risks of social media on education

Social media are mainly used by teenagers and young adults, it gives them the possibility to create their own profiles such as fan accounts, or even animal accounts, in addition to gaming accounts, etc. Social media within education is positive when they are being used to have fun, communicate with classmates and family, thus they are creating interaction between people. Still, due to this gigantic exposure of our profiles, there are some massive risks that hardly can be ignored. 

Ambre Bourdoncle.