Chiara Ferragni, THE example which proves that social media can bring some real opportunities

Chiara Ferragni is a famous global influencer. Following the switch from MySpace to Instagram, she has basically invented a unique lifestyle through the use of social media and managed to build an empire by the name of The Blonde Salad, of which she is now CEO.

The Blond Salad is a blog where all the girls who love fashion and trends can find happiness. Its Instagram account is a whole world, made of a lot of colorful pictures. The page is based on its feed: it is essential if you want people to be attracted to your Instagram account. 

And Chiara Ferragni totally understood it. Forbes nominated her the most important fashion influencer in the world. Together with her husband, the Italian rapper Fedez, she has been defined as a “iLeader”. We can all understand why her success is impressive. She made her passion for social media a weapon for profit, and she does it well. 

She also uses social media as a personal way to show her private life, thanks to her account. She has 19,6 million followers, which is a huge number. She shows her entire life, her son, her husband, her sisters, her trips, her house… And her followers love to see all of these things. She is an inspiration for so many people. Women can find themselves thanks to all of her incredible looks! 

She also takes the opportunity to raise funds for the coronavirus, to help people who are working in hospitals. She is so inspirational. 

We can definitely say that social media brought some big opportunities to Chiara. And she shows exactly how to manage these opportunities! 

Constance Markarian.