Jazz's Survey

If you didn't read the article about Jazz, please read it bellow. Due to many points of vue about the influencer, we decided to realize a survey. The questions were asked to 18 people and here are the results:

Do you know Jazz? 

1. Yes, I follow her daily content = 4

2. Yes, still I’m not following her accounts = 12

3. I don’t who she is = 2

If yes : 

Do you know the JLC Family?

1. Yes, as I follow them on social media = 4

2. Yes, however, I don’t follow them on social media = 11

3. Nope, I never heard of them = 3

Do you like the way she is sharing her life? 

1. Yes, I think she has a good strategy of communication = 5

2. I don’t think her strategy is the best, still, I’m not against watching her posts = 8

3. I discourage people to watch her content, as it doesn’t suit at all my interests = 5

How often do you watch her content? 

1. every days = 3

2. sometimes = 7

3. never = 8

Is Jazz having an influence on you? 

1. Of course = 1

2. Sometimes = 2

3. Never = 15

Do you understand the community of haters she has?

1. Yes, she is so “m’as tu vu”! = 5

2. No, nobody should be hated at this point = 13

Have you ever made her a negative comment on her pictures?

1. Yes = 1

2. No = 17

Do you think that there is a danger for her kids, to have an Instagram account as well as to be filmed every day? 

1. Yes = 16

2. No = 2

Do you believe that her miscarriage (fausse couche) was due to all the negative comments she received, which causes her a lot of stress?  

1. Yes = 12

2. No = 6

It is very interesting so see and to analyse the vision of the others. Thanks to the survey we can notice that Jazz could be as appreciated as hated.

Constance, Ambre, Noa.

Jazz: the influencer who loves but suffers from Social Media.

Jazz is a famous French influencer, who started her career as a reality show candidate. She lives in Dubaï with her husband Laurent and her two children, Chelsea, 2 years old, and Cayden, 1-year-old. She uses social media every day, mostly Instagram and Snapchat. Thanks to these platforms, she can talk about her product placement which is actually her work. As every public figure, she encounters opportunities, risks, and threats because of / thanks to social media. That is what we are going to discuss in this article. 

As we said, Jazz became famous thanks to some French reality shows, such as “Les Anges 8”, or “La Villa des Coeurs Brisés 2”. She didn’t really like it so she decided to continue her career on her own and to become an influencer. How did she manage to do it on her own? Thanks to social media. She bounded on its opportunities to develop a huge community around her. 

She has 2.7 million followers on Instagram. Thanks to her notoriety on social media, she developed a real attachment around her family. People want to discover all parts of her life! Some of her fans are obsessed with her entire lifestyle.  They want to know what she wears, what she eats, where she goes, who she is with… So, she decided to create some Instagram pages for her children to show the most important part of her life! Chelsea counts more than 1.2 million followers and Cayden has 760k of them. This is just unbelievable for children of 2 and 1 years old…  She even created a Snapchat account for her daughter to show to her followers what she is always doing. 

Thanks to social media, Jazz is seen as a perfect mother, a perfect wife, and a perfect businesswoman to some of her followers. People create some fan accounts dedicated to her family and her. People love her so much that she decided to create a show dedicated to her family: JLC Family. It is like a reality show, but instead of presenting some young adults’ lives, it presents a family made of Jazz, her husband, their children, her sister Eva Queen, her mother… Thanks to the opportunities of social media, she created a real-entire world around her image. 

But Jazz also went through real risks because of her notoriety on Social Media.

But being a social media influencer is not only getting fans, having fun, making benefits, and so on. You can be exposed to a lot of risks if you always show your life on social media. 

Nowadays Jazz lives in Dubai, in a huge mansion. She often shows the neighborhood, as well as her interior design. In addition, she majorly only wears luxurious clothing brands to represent a rich influencer. By being overexposed on social media, the main consequence is to have a community of haters who comment on each post or story in a very rude manner. In her case, it has attracted some rubbers… 

Unfortunately, that’s what happened. Her family and she had a burglary. In 2017, when they were still living in Aix-en-Provence, France, they got attacked in their own house. Thieves came and gassed Jazz and her 4 months old daughter, while Laurent - her husband - got stabbed in the leg. It is a tragedy that a lot of influencers go through since they show a lot about their personal lives. 

This event traumatized them and forced them to move to Dubai because of the enhanced security. That is the reason why they kept on showing their belongings even after the robbery, they feel safer in Dubai.

However, another risk that influencers sometimes encounter is to be full of oneself and to forget where you come from. And that leads us to the threats of social media. 

Threats are also massive due to the number of people following the entire family every day, the success of Jazz has made her daughter achieve 1.2 million followers, which is huge for such a young child. By being so exposed it creates a massive threat not only for her but for her entire family which she films every day. 

She has a huge influence on young teenagers and the way she spends her money is very extravagant. Jazz shows herself in the most expensive cars like Lamborghini, Range Rover, Rolls-Royce,

as well as wearing the most expensive clothes which makes her audience unconfident as they feel that they can’t offer themselves the same materials hence they can’t always relate with her life. 

At the beginning of the year, 2020 Jazz has delivered to her community that she has been through a miscarriage. She has filmed a video of her that she published saying that she had lost her baby due to how much stress she was carrying. She claims that a lot of her stress comes from the number of negative comments she receives every day. 

The negative comments are most of the time written by fake accounts or at least accounts that don’t have an identity, still, there is still a percentage of perverse who have access to social media, and give a judgment on her as well as her kids. Jazz exposes a huge content on her kids, which allows accounts with bad intentions to have access to their life. The threats are that the kids could suffer from bullying, kidnapping, or even identity theft. 

Jazz is the perfect example to illustrate the different aspects of social media. She benefited from the opportunities of these platforms to create herself a public figure and to become famous. She inspires so many people and has a huge fan community. But she also suffered from the major risk of showing her life: she got her housebroken, in France. She had to move to Dubaï because she wasn’t feeling safe anymore… But it didn’t stop her from continuing to use social media. She might not realize the threats that she is exposed to, such as her miscarriage due to the media pressure. However, Jazz is succeeding at the highest level and doesn’t take haters into account. 

Constance Markarian, Ambre Bourdoncle, Noa Bajczman.

Chiara Ferragni, THE example which proves that social media can bring some real opportunities

Chiara Ferragni is a famous global influencer. Following the switch from MySpace to Instagram, she has basically invented a unique lifestyle through the use of social media and managed to build an empire by the name of The Blonde Salad, of which she is now CEO.

The Blond Salad is a blog where all the girls who love fashion and trends can find happiness. Its Instagram account is a whole world, made of a lot of colorful pictures. The page is based on its feed: it is essential if you want people to be attracted to your Instagram account. 

And Chiara Ferragni totally understood it. Forbes nominated her the most important fashion influencer in the world. Together with her husband, the Italian rapper Fedez, she has been defined as a “iLeader”. We can all understand why her success is impressive. She made her passion for social media a weapon for profit, and she does it well. 

She also uses social media as a personal way to show her private life, thanks to her account. She has 19,6 million followers, which is a huge number. She shows her entire life, her son, her husband, her sisters, her trips, her house… And her followers love to see all of these things. She is an inspiration for so many people. Women can find themselves thanks to all of her incredible looks! 

She also takes the opportunity to raise funds for the coronavirus, to help people who are working in hospitals. She is so inspirational. 

We can definitely say that social media brought some big opportunities to Chiara. And she shows exactly how to manage these opportunities! 

Constance Markarian.