How has the universe of Clara Berry made Instagram an opportunity for her

The concept of influencers is still sometimes perceived as a negative connotation in the fashion world. However, if the concept of influencers is recognized today, it is thanks to social media : some influencers have managed to make themselves known and can now express their style and way of thinking. For example, Clara Berry was originally a model living in Bordeaux, who was able to make herself known thanks to her own extravagant style.

Today, we can see that thousands of people such as her consider themselves influential and have personal influence on their followers through their ability to enhance themselves and use social media to their advantage. Thus, like Clara Berry, this has become their professional environment. If at this time she has such an influence and makes impression on our minds, it is because she has been able to seize the opportunities that social networks have to offer, beyond her potential.

She first went to a fashion school after a professional baccalaureate in "Fashion trades", where she learned to draw, sew, make patterns... She met Emmaüs association, which enabled her to find her own style, where bourgeois and rebel influences mingle.

Clara Berry is a stylist who manages to flirt with opposites: she can very well go from her badass style to a mini dress with ruffles for example.

The pieces she selects are audacious: oversized tracksuits, fluorescent tops, the latest fashionable shoes, low-cut swimsuit, and her badass attitude… That allows her to groom a maximum number of people and enlarge her community on social networks.

It is by remaining herself and displaying her own style while gaining in subscribers, 554k today, that she was then able to gain recognition which allowed her to work with many brands, including Zadig&Voltaire, Puma, Nasty Gal, in addition to great designers such as Jean-Paul Gaultier for example.

On the other hand, we can't talk about Clara Berry her little dog, Nenem, that ignites social media, and who accompanies him on a daily basis, on his shoots as well as in his other places of work, on holidays, at events and parades, such as Louboutin’s parades.

Also, we could say that the opportunities offered to us by social networks are therefore within everyone's reach, and can sometimes even allow us to realize our dreams, just like Clara Berry and other influencers like Missjoslin or Leia Fez and Alizée Gamberini.

Clara Tordjman.